New Jersey II:
Question: GEM/GEX - What do the letters stand for?
The Hammonton NJ brewery targeted the Spanish/Latino market. The Goya has one side in English and the other in Spanish.
Pabst Corporate Management told their Newark plant that they were to supply the states of Virginia and North Carolina with their popular selling Big Cat malt liquor. Malt liquors were big seller with the baby boomers in the late 60’s, early 70’s.
- Perhaps the cans were pre-sold with the buyers selecting the lid type
- Maybe the roller only had so many lids of one type and substituted available lids
- Or they simply used both lid types, not knowing for sure which lid type was correct.
In 2012, two more Red Bird flats were found on the bottom of another employee’s homemade toolbox. Those flat sheets were also rolled into cans bringing the Red Bird total to 8 cans. The can shown here was purchased from the son of Jack Martels: collector and publisher of the “Beer Can Bible” book.
Answer: Government, Employee, Mart / Exchange - a store on a military base