Louis E. Price 1899-1999 came to America about the age of ten and moved to Chicago’s south side at fourteen. He founded Price Brothers, Inc, an office supply business in 1926. He used “Brothers” in the company name because it sounded more professional to him. He manufactured directional signs (up, down and arrow signs) for Sear stores worldwide.
Price Brothers made illuminated signs for Coca-Cola. Eventually they made cash register lights for the brewing industry. He sold his company in the late sixties. The Point of Purchase Advertising Institute (Washington D.C.) honored Mr. Price shortly before his death.
These lights were made of reverse painted glass, brass and plastic.